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Content Marketing Trends 2022: Give your blog a much-needed update

We can’t believe there are only two months until 2022. With a new year, come new trends and strategies to get more readers hooked on your blog and craving your content. Time to get ahead of the curve! Use this guide to incorporate the trends we will see next year to leverage better engagement.

Why blog?

Blogging is an essential tool for creating fresh content, becoming an expert in your industry, generating leads, and maximising website traffic. Having a loyal reader base will improve your reach and get your brand out there. Plan out a consistent but manageable content schedule and let’s get started!

Utilise gamification

Who doesn’t love a good game? Boost brand awareness and make your content more enjoyable through gamification – the application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

You can add polls or ranking tools to your blog that add a new level of fun to your content and let your users interact with you and with one another. Rewards or giveaways are also a simple way to gamify your content and bring up engagement.

Incorporate better storytelling

Users are already responding well to authentic stories, and next year it will be even more popular. Share elements of your brand’s journey piece by piece to open up your brand and connect with your audience on a deeper level. Building this kind of trust will attract more users, more specifically loyal users. Another aspect of this would be to focus on your niche. Instead of going broad and producing content that is similar to your competition, find your niche and tell those stories.

Voice search

With Alexa and Google Voice skyrocketing, voice search is growing at an incredible rate. Most homes have speakers with voice search capabilities. According to Quoracreative, 50% of all searches across the internet were voice-based in 2020. So how does this change your content marketing strategy?

Now that most people are asking their devices long-form questions instead of typing out short phrases, you have to make your content fit. Types of blog posts like “FAQ’s” and “How Tos” respond well to voice search and will make your posts more discoverable. Just understand what questions your audience is asking and answer them with your content!

Enjoyed this post? Also, check out our posts on what to look out for when hiring a translator and the amazing content tools you need to know about.

And if you would like to find out more about our content marketing services, you can drop us a line here.



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